A well-built business page:

• Improves local SEO by appearing in search results

• Lets you run ads and track performance

• Provides an easy way to share video updates, specials, and events

Step 1 – Log In and Start Your Page

1. Sign in to your personal Facebook account.

2. Click Pages in the left menu and choose Create New Page.

3. Enter your Page name (your business name), Category (e.g., Marketing Agency), and a short description.

Step 2 – Add Branding

• Profile Picture: Use your logo or a simple video loop (MP4 or GIF).

• Cover Image or Video: Facebook now supports high-quality cover videos.

• Username: Choose a clean, easy-to-remember @handle.

Tip: Use consistent colors and fonts to match your website.

Step 3 – Complete Business Details

• Contact info (phone, email, website link)

• Physical address (if you want local map visibility)

• Operating hours and service areas

The more complete your profile, the more credible it looks to Facebook’s algorithm and potential customers.

Step 4 – Add Your First Content

• Pin a welcome post or introductory video.

• Add photo and video albums showing your services and team.

• Use Story Highlights to group past videos into easy categories.

Video-first best practice: Upload short reels (15–60 seconds) and cross-post to Instagram for double exposure.

Step 5 – Optimize for Search and Ads

• Include target keywords in your About section and posts (e.g., video marketing Fort Lauderdale).

• Invite friends and customers to like the page for social proof.

• Connect Facebook Ads Manager to start running targeted campaigns.

Step 6 – Monitor and Grow

• Use Meta Business Suite for analytics.

• Schedule weekly posts or videos.

• Respond quickly to messages to earn the “Very Responsive” badge.

Pro Tip for 2025: Video-First Content

The fastest way to grow organic reach is native video.
Show how you plan, shoot, and launch campaigns. Use subtitles and vertical format for mobile.

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Need professional, video-first social media setup and strategy? Get a free consult with Candid Collective.