Before partnering with Candid Collective, Original Orchid had no online storefront or functional website, a weak and inconsistent brand identity, and minimal social presence with low engagement. She lacked professional photography or video to showcase her products, and without a trusted platform for buyers to view or purchase, her ability to grow was limited.
Her goal was clear: → Build a brand that feels true to her vision → Establish an online presence → Generate awareness and eventually sales through a professional digital storefront
In less than 30 days, we helped Original Orchid go from unseen to ready for scale:
Developed a custom Shopify website where customers can browse and place orders
Redesigned her brand identity to align with her story and resonate with her audience
Created professional promotional videos and photos to showcase her pieces authentically
Launched a TikTok and Instagram presence, creating and posting Reels to build momentum
Built trust with consistency, giving her a strong digital foundation to grow her customer base
Original Orchid now has a solid brand foundation — a consistent voice, functional website, engaging content, and growing digital reach. With these systems in place, she’s set up to scale her business, grow her customer base, and turn awareness into sales.
For us at Candid, this project was an opportunity to push the boundaries of how a website can be modern without losing its soul.
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(2016-25©)
